The MENS Club
In one of the many courageous moves by RIM on the road to success, in 1994 Mike Lazaridis called together all 20 employees – yes, that’s right, just 20 employees – to announce the company was going to focus on the wireless business. That meant giving up lucrative software contract work and other sure revenue-generators for a wireless world of risk. Lazaridis told the employees he was aiming high: the top five. “We called it the MENS Club – Motorola, Ericsson, Nokia and Siemens,” said Lazaridis. Along the way Samsung replaced Siemens, but the letters remained the same. “Our goal...
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